De Amerikaanse koffieketen Starbucks, waarvan om duistere redenen de faam de aanwezigheid vooruit snelt, is begaan met de wereld. Starbucks roept met grote letters op hun koffiebekertjes op om te recyclen. "Help us help the planet," staat er op de deksels. Maar niet heus.
Want de bekertjes van Starbucks zijn zeer moeilijk recyclebaar. Maar dat vindt de onderneming zelf logisch. Immers, er is nog geen alternatief dat wel goed recyclebaar is, dat 'aan de hoge standaard' van de toko voldoet.
Uit het persbericht (onderop integraal):
Other actions taken by Starbucks to reduce the environmental impacts of our disposable cups include: (…) Offering customers a $0.10 discount when they use their own reusable cups. Customers in the U.S. and Canada
took advantage of this offer more than 17 million times in fiscal 2006,
keeping 674,000 pounds of paper from going to the landfill.
Vooral goed om te weten dat het 'fiscaal' 2006 betreft. Dus mocht u binnenkort op Schiphol komen en bent per ongeluk uw mok vergeten, smijt het koffiebekertje gerust ergens heen.
Pachter Kooistra moet 24.000 biertjes lozen
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Het hele persbericht van Starbucks:
September 18, 2007 Starbucks White Hot Cups
Starbucks
We
Starbucks
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Other actions taken by Starbucks to reduce the environmental impacts of our disposable cups include:
Starbucks and Recycling
Starbucks
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You can read more about Starbucks recycling and waste reduction efforts at www.starbucks.com. You can also read more about Starbucks environmental initiatives in our Corporate Social Responsibility report, also at www.starbucks.com.
Starbucks Statement: Hot Beverage Cups and Recycling
white paper cups, used for hot beverages, are made of paper fiber and
the industry standard liner (low-density polyethylene plastic). The
paper provides the rigidity for the cup, while the plastic layer keeps
the paper layer intact by protecting it from the hot beverage. This
plastic layer also makes the hot beverage cups unrecyclable in most
paper recycling systems. We are continually evaluating alternatives to
the current plastic coating, and are currently conducting life cycle
assessments for bio-based plastics.
have spent more than ten years looking for opportunities to decrease
the environmental impact of our disposable hot cups, which represent
more than half of all the paper we buy. We are now focusing our efforts
on addressing the source of the paper we use to make our cups. We
believe our biggest impact has come from the introduction of our white
10 percent post-consumer recycled fiber (PCF) hot cups in our U.S. and Canada stores in 2006.
was the first company in the United States to use 10 percent PCF fiber
in hot beverage cups which, according to Environmental Defense’s Paper
Calculator, has resulted in the company this significantly reduced the
amount of wood we use by 11,300 tons– the equivalent of 78,000 trees
in the first year alone.
Starbucks pays a slight premium for the PCF cups, we believe the
long-term impact of using this more environmentally-friendly option is
worth the additional cost. Our commitment to corporate social
responsibility initiatives such as this underscores our long term
investment in continuing to operate our business in a responsible way.
to eliminate most double-cupping by utilizing corrugated hot beverage
sleeves made of 60 percent post-consumer recycled fiber.
took advantage of this offer more than 17 million times in fiscal 2006,
keeping 674,000 pounds of paper from going to the landfill.
ability to recycle customer and store waste, including cardboard,
paper, milk jugs, and organic waste, is dependent on the availability
of commercial recycling services where our stores are located. Our
policy for Starbucks company-operated stores is that where recycling
services are available, stores are expected to recycle. In fact, at the
end of fiscal 2006, 79 percent of our U.S. and Canada
company-operated stores where Starbucks controls waste and recycling
had recycling programs in place, a slight increase over the previous
year.
many local communities that offer comprehensive residential recycling
may provide minimal or no commercial recycling, which limits our
ability to provide recycling within our stores. In
those cases, we encourage our customers to consider taking recyclable
items such as glass and plastic bottles with them to recycle outside
the store.
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